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Date: | Tue, 17 Oct 2000 09:51:11 EDT |
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From Bloomberg News today:
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Report: Apples Falling Out of Favor at Schools
More Schools, Colleges Switching to Computers That Run Windows
CUPERTINO, Calif. (Oct. 17) -- Many schools and universities are phasing out
Apple Computer Inc.'s Macintosh personal computers for ones based on the
Windows operating system, the Wall Street Journal reported.
Last year, Dell Computer Corp. was first in terms of revenue from education,
with 15.1 percent of the market, the paper said, citing Dataquest Gartner
Group. Apple, which had been first with 14.6 percent of the market in 1998,
dropped to 12.5 percent.
Analysts said many schools and colleges are realizing how Windows-oriented
the world is, as children learn Windows at an early age and go to college
with Windows-based computers. And some schools have complained because Apple
changed its education sales force and now has much less direct contact with
schools, the paper said.
The shift is hurting the company's bottom line, as the company last month
warned fourth-quarter earnings wouldn't meet expectations in part because of
poor sales to educational institutions. An Apple spokeswoman declined to
comment, citing the quiet period before the company's earnings announcement,
the paper said.
Oct/17/2000 7:00 ET
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Wirt Atmar
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