A couple of days ago, I mentioned an article on the MINI car:
http://tinyurl.com/5yww2

I commented on the tremendous marketing job that BMW
has done with the MINI brand:

  These little babies (with a minuscule kind of market share...)
  seem to engender the same kind of loyalty that the MPE-Image
  team enjoys.


Now, from JapanConsuming, here is another example of a superb
marketing job with another brand that has "mini" in its name:

http://www.japanconsuming.com/apple_ipodmini.html


We can only dream about HP's (former) slogan -- "What if..." --
and the "marketing" activities (or lack thereof) regarding
iMPE and iMage.


With maximum enthusiasm for brilliant ideas & implementations,

  _______________
 |               |
 |               |
 |            r  |  Alfredo                  http://www.adager.com
 |          e    |
 |        g      |  F. Alfredo Rego
 |      a        |  Manager, R & D Labs
 |    d          |  Adager Corporation
 |  A            |  Sun Valley, Idaho 83353-3000            U.S.A.
 |               |
 |_______________|

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