Regarding the ad idea, and people wanting to add "meat" to the "message:" I think there is such a thing as trying to do too much with one ad. I think if too much information is in it readers might skip over it completely. You not only want to get people's attention, you really want to make them aware than this was customer driven Coming from the non-tech point of view, may I suggest the letter in a large font, followed by the logo/slogan in a smaller font thusly (I've made some minor adjustments to the text): "Dear Carly: We like the HP e3000 that Hewlett-Packard invented 25 years ago so much that we took out a full-page ad in The Wall Street Journal to tell you. Signed, MPE/iX users worldwide* P.S. Your turn next: Don't be bashful about telling everyone how the HP e3000 uses MPE/iX and Image/SQL to run their online retailing and credit unions, and sells them their airline tickets. Tell them they can find more information at http://www.hp.com/go/3000. (owl image) HP e3000. Who knew? *www.websiteofadcontributers.org" -- Julie Bixby [log in to unmask] http://www.bixby.org/julie/ Engage Romulan .sig cloaking device...