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Date: | Thu, 23 Sep 1999 18:54:43 EDT |
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Robert writes:
> Are you willing to consider running television commercials? It seems to
> me that IBM ("Magic Box" campaign), Sun ("dot in dot com" campaign) and
> Cisco ("Are you Ready" campaign) have been very successful in reaching
> corporate decision makers with TV ads.
>
> Don't you think it's time for HP to make its presence known in the same
> way?
Have you noticed how aggressively Agilent is being marketed recently, in
truly upscale places? It's ads are being placed on a great many highly rated
adult-oriented television shows, such as the Sunday news programs, in the
newsmagazines, and in a number of similar places on the web, such as the NY
Times.
More than that, the ads are quite well done and appealing. Given that
"Agilent Technologies" was the name chosen by the same ad agency as the one
that created "Lucent Technologies", I suspect that the print and TV ads are
also being produced by them.
I've actually been quite impressed.
Perhaps it's not too late to ask if CSY can be moved over to the Agilent side
of things.
Wirt Atmar
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