Yeah, maybe a new campaign, like "HP - the quiet computer company", where
the ads start off talking about how "when people hear the name 'HP' they
think of printers, scanners, FAXes, and PCs, but long before HP made any of
those products, HP made mini and mainframe computers, like our HP 3000
business servers..." and then mentioning e-commerce, openness, reliability,
ease-of-use, maybe even Oracle, and finishing up with something like "so
when you hear the name 'HP', think of printers, scanners, FAXes, and PCs,
but also think e-commerce servers and business servers for any size business."

John

At 9/23/99 05:43 PM , Robert Joseph wrote:
>Submitted on the email form at http://www.hp.com/ghp/ceo/email.html:
>
>Are you willing to consider running television commercials?  It seems to
>me that IBM ("Magic Box" campaign), Sun ("dot in dot com" campaign) and
>Cisco ("Are you Ready" campaign) have been very successful in reaching
>corporate decision makers with TV ads.
>
>Don't you think it's time for HP to make its presence known in the same
>way?
>
>Robert Joseph
>The NPD Group
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--------------------------------------------------------------
John Korb                            email: [log in to unmask]
Innovative Software Solutions, Inc.

The thoughts, comments, and opinions expressed herein are mine
and do not reflect those of my employer(s), or anyone else.