No doubt, IBM has remained the masters of marketing when it comes to
ensuring the continued success of their product lines.  Their latest
triumph is the "Magic Box" TV commercial, which is absolutely brilliant.
And of course, due to its appearance during baseball games and golf
tournaments, targets the non technical, 40+ male corporate decision
makers.

We have already admonished Christine Martino, Harry Sterling and Bill
Russell about the need for HP to be MUCH more aggressive in its
marketing and advertising, including the need for television
commercials.

The battle for corporate mind share is not going to be won with press
releases in the computer publications or at trade shows like HPWorld.
Like it or not, it requires doing battle on television on Sunday
afternoons.  Perhaps Ann Livermore and Carly Fiorina will now be
receptive to this message.

Robert Joseph
The NPD Group
[log in to unmask]

P.S.  I have cc'ed Christine, Harry, Bill and Ann on this message.