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Date: | Wed, 28 Jul 1999 16:53:48 -0700 |
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If you haven't seen it yet (I haven't), the August 2nd issue of
BusinessWeek magazine has a very interesting article on new HP CEO
Carly Fiorina and the company in general.
Some passages of interest:
Job One [of a set of priorities Ms. Fiorina has mapped out
for herself] is to craft a compelling vision of HP as an
Internet company that can stitch together a vast range of
products -- from $25 inkjet cartridges to $1 million
supercomputers -- for any customer that has to compete
in the online and offline worlds.
A $1 million HP 3000 -- the mind wobbles. ;)
One example [of HP's problems in the mid-1990s]: When
four managers from retailer Best Buy Co. wanted some
computer products, 50 HP employees showed up to push
their units' wares, says a former executive.
I guess they had to get another meeting room.
Livermore appointed Earle to pull together a strategy and
marketing plan -- within three months. Says Livermore:
"I told him I wanted to get at least three complaints
a week about him. I wanted him to push too hard."
...
And on Feb. 3, before HP's executive committee had given
the thumbs up, Earle told Wall Street analysts of the Net
push -- and of an accompanying $100 million marketing campaign.
Back at the office, Russell asked him, "Where'd you get the
$100 million?" Earle's response: "I haven't yet."
That's taking the "easier to ask forgiveness than permission"
idea to the next level.
Anyway, you get the idea. It's a long article (it's the cover story,
after all), but a very interesting read. It's also online, at
< http://www.businessweek.com/1999/99_31/b3640001.htm >
--Glenn
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