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Good points. This industry tends to be hard on 'me too' marketing.
I am not so egoless that I don't care what you thought of * my * idea for a
commercial... but I am not so egotistical that I miss the more important
point, of persuading HP to market their solution. Singular... And while I
primarily care about their marketing the 3000, I get your point - their ad
campaign should drive a synergism among product lines, not set one product
in competition with another of their own products... Maybe my little idea
needs to show the problems of implementing a solution on brand x servers,
versus the productive legacy of a production applications running on each of
the lines of HP products. Maybe another commercial, with the director of
that meeting starting to use an HP PC at home, and telling a family member
that that is what they have been using at work; they seem to work well.
HP. An original company. There's a thought. I've read that they are one of
two Silicon Valley companies not to descend from Fairchild Semiconductor, or
a descendant thereof.
What will it take to see an ad campaign actually happen?
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All progress, all success, springs from thinking - [log in to unmask]
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-----Original Message-----
From: Denys Beauchemin [mailto:[log in to unmask]]
Sent: Thursday, February 25, 1999 10:51 PM
To: [log in to unmask]
Subject: Re: Yet another IBM Marketing Wonder
X-no-Archive:yes
You guys have it all wrong. What HP does not need is to copy an
advertising campaign from a competitor. What HP really needs is a unified
marketing message. They need to get all the divisions in synch (fat
chance!) and try to put across a unified message. This way not only do you
get more bang for the buck but your ads leverage off one another. Right
now, HP is sending thousands of meaningless little messages to everybody,
and I do not believe this is working well. This "me too" marketing
approach may be good for burgers, pantyhose and antacids but not for a
high-tech company. HP should decide what image best represents them, or a
least what they want people to think of them and then go for it for a few
years, not a few days.
But what do I know, and would HP listen in any event?
One thing that comes to mind when I think of HP, is that they virtually
cover the entire computing/communications needs of a enterprise, a medium
company, a small company and a SOHO. But would they put all this together?
Kind regards,
Denys. . .
Denys Beauchemin
HICOMP America, Inc.
(800) 323-8863 (281) 288-7438 Fax: (281) 355-6879
denys at hicomp.com www.hicomp.com
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