X-no-Archive:yes
You guys have it all wrong.  What HP does not need is to copy an
advertising campaign from a competitor.  What HP really needs is a unified
marketing message.  They need to get all the divisions in synch (fat
chance!) and try to put across a unified message.  This way not only do you
get more bang for the buck but your ads leverage off one another.  Right
now, HP is sending thousands of meaningless little messages to everybody,
and I do not believe this is working well.  This "me too" marketing
approach may be good for burgers, pantyhose and antacids but not for a
high-tech company.   HP should decide what image best represents them, or a
least what they want people to think of them and then go for it for a few
years, not a few days.

But what do I know, and would HP listen in any event?

One thing that comes to mind when I think of HP, is that they virtually
cover the entire computing/communications needs of a enterprise, a medium
company, a small company and a SOHO.  But would they put all this together?

Kind regards,

Denys. . .

Denys Beauchemin
HICOMP America, Inc.
(800) 323-8863  (281) 288-7438         Fax: (281) 355-6879
denys at hicomp.com                             www.hicomp.com



-----Original Message-----
From:   Fontaine, Charles [SMTP:[log in to unmask]]
Sent:   Thursday, 25 February, 1999 9:29 PM
To:     [log in to unmask]
Subject:        Re: Yet another IBM Marketing Wonder

What If ....   HP created a marketing campaign!

In retrospect that was kind of nasty ... but still fun to do!


> ----------
> From:         Joe Geiser[SMTP:[log in to unmask]]
> Sent:         Thursday, February 25, 1999 10:07PM
> To:   [log in to unmask]
> Subject:      Yet another IBM Marketing Wonder
>
> In this past issue of [mis]InfoWorld, there was a big insert from IBM...
>
> "Servers are the engines of E-Business."
>
> "Every Month, 53,000 new servers go online."
>
> "That's 1.2 servers per minute"
>
> "And the scary part is, this is only the beginning"
>
> Inside, other than the two pictures of IBM Stinkpads (credit given to
> Denys
> Beauchiemin for this gem :) is a web farm... a FARM, with servers coming
> out
> of the DIRT!
>
> .. and a Scalable Wall -- with people (your employees), "scaling" the
> wall,
> and keeping the bad guys out...
>
> A lot of pics playing on words - and it gets ones attention.
>
> All of these examples - someone in Palo Alto or Cupertino needs to be
> paying
> attention, don'tcha think?
>
> Later,
> Joe
>