X-no-Archive:yes
Just as comment on this sushi thing.

I have heard that story/comparison for decades, and it still does not make
it correct.  Sushi is not cold raw dead fish. Sushi refers to the vinegary
rice on which people place all sorts of foodstuff, some of which include
raw fish (preferably dead and cold), assorted vegetables, egg, etc. . .
 Sashimi is cold raw fish.

Kind regards,

Denys. . .

Denys Beauchemin
HICOMP America, Inc.
(800) 323-8863  (281) 288-7438         Fax: (281) 355-6879
denys at hicomp.com                             www.hicomp.com


-----Original Message-----
From:   Paul Dorius [SMTP:[log in to unmask]]
Sent:   Tuesday, 01 September, 1998 9:49 AM
To:     [log in to unmask]
Subject:        Re: Off topic: AS/400 user loyalty

As Glenn and then Joe point out, marketing hype sells, deservedly so or
not. IBM focuses its AS400 marketing on the system's capabilities that
meet a perceived market need. They don't use the HP approach of "It's
the same old thing only with new bells and whistles that are currently
in vogue and so we kind of added some stuff to spruce it up so maybe
you'll still buy just a few so that maybe we can get a couple of more
years out of it but it's still the same old great proprietary legacy
system".  IBM says, "It's a web server." "It's a Java server." It's an
enterprise server." "It's an electronic commerce server."  Clear,
concise, forward positioning messages uncluttered with apologies to the
past. Nothing is being taken away, just messages to the marketplace
point.

Speaking of marketing, many have raved on the "Orange" ads, but I
especially liked the "internet=catch, internet=hp" ads that have
appeared -- who says HP can't sell cold dead fish.

Paul Dorius
eXegeSys, Inc.
(801)538-0222
eRP on MPE, better than ERP on NT