Item Subject: Re: [HP3000-L] A little surprise for HP World San Diego '98 -Repl              y
Art Bahrs writes:
>     um.... I hope HP made it a broad enough spectrum to include
> "non-computer geek" periodicals... ie papers and/or mags read by the upper-
> echelons (sp) that make the buying decisions as well as the computer people
> who use and recommend the computers :)

then Ted Ashton:
> Right.  I was wondering if they put something in the Wall Street Journal or
> some such and my boss says they ought to put ads also in the magazines in
> the seat pockets on airlines).  I'm looking forward to the day when the VP
> says to the DP manager, "find out what it would take to get onto an HP3000
> like the Pres. was reading about."

I've taken the liberty of repeating below most of a post from Jeff Vance
about a week ago.  The msg was forwarded to him by Lisa Wright of
CSY Marketing:

     It's Looking Orange around Here
     .. HP 3000 Launches Major Advertising Campaign!


     Hewlett-Packard reasserts its commitment to HP 3000 by launching a
     worldwide advertising campaign beginning late July.  As part of the
     Enterprise Server Group (ESG), CSY will be leveraging the Orange
     Campaign that launched earlier this year.

     The first advertisement "HP 3000 = trustworthy" is an infant blanket
     that builds the image of security and comfort.  The advertisement
     reminds IT professionals that the HP 3000 is a reliable and highly
     available platform for their mission-critical applications.

     Advertisements will be seen in ComputerWorld, Information Week, CIO,
     HP Professional, HP Chronicle, HPWorld and 3KNewsWire. European
     advertisements will run in Informatique, Computerwoche and Computing
     beginning September.

Bottom line:  I guess we shouldn't look for this to appear in
Golf Digest any time soon.

--Glenn Cole
  Software al dente, Inc.
  [log in to unmask]

.......................................................................

Item Subject: cc:Mail Text