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Date: | Fri, 17 Jul 1998 16:58:22 -0700 |
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The ad is also available at:
http://www.chiatday.com/product/historical_work/tv/1984/1984.html
(link at bottom takes you to a .MOV file)
And, an interesting "behind the scenes" article is at
http://pw1.netcom.com/~owenink/1984.html
An excerpt:
To this day, if you ask most Apple employees about the commercial,
they will proudly claim that the only time Apple ever paid to run the
commercial was during the Super Bowl. It's been repeated convincingly
so many times by so many sincere people that it's now accepted as
gospel. Hate to break it to you, but it's a lie.
In keeping with industry tradition, Chiat/Day paid $10 to run 1984 in
the 1:00 A.M. sign-off slot on December 15, 1983, at a small
television station (KMVT, Channel 11) in Twin Falls, Idaho, thereby ensuring
that the commercial would qualify for that year's advertising awards.
And beginning on January 17, the 30-second version of the commercial aired
for weeks in ScreenVision, an advertising medium played in movie theaters
before previews and feature presentations (some theater owners loved the
commercial so much that they continued running it for months without pay).
Interesting nearly-Sun Valley connection :)
--
Stan Sieler [log in to unmask]
http://www.allegro.com/sieler.html
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