Tim Ericson <[log in to unmask]> wrote:

>F. Alfredo Rego wrote:
...
>> Our pleasure, indeed.  The idea is to NEVER lose data...
>>
><snip, including great ad>
...

>Hey Alfredo!
>
>Be sure to send yourself the appropriate number of Adager cubes after
>you run that ad!

Recursively?


>Seriously, I like the ad - are you planning on putting it in any general
>trade magazines?  The way it's written, it sounds like it! (Promote,
>promote, promote!)

That's the idea: To promote the HP3000 as well as it deserves.

I would like to do run the ad(s) all over the world, but my budget is
limited (hey... Adager is a TINY company consisting of a loose bunch of
renegade mathematicians and engineers without a single MBA).  Do you
suppose the new HP CSY marketing folks -- who have shown such gusto lately
-- would be interested in stealing the ideas and running with them to the
goal line (or whatever the appropriate sports analogy may be)?


Meanwhile, I'll run the HP3000 ad(s) on the standard HP3000 publications
for which Adager already has a contract.


By the way, Ken Sletten and Mike Hornsby had some great thoughts, which I
immediately stole -- of course -- for another HP3000 headline:


        Is rebooting the norm or the exception?

                ...   Same take-off as the other Adager ads, mentioning
                that rebooting the HP3000 is the exception, etc.,
                because the HP3000 is an exceptional machine, and so on...



Happy copywriting, folks.  Everyone is doing a great job!  Now, if I can
only dig out some graphics...


 _______________
|               |
|               |
|            r  |  Alfredo                     [log in to unmask]
|          e    |                                  www.adager.com
|        g      |  F. Alfredo Rego               Tel 208 726-9100
|      a        |  Manager, R & D Labs           Fax 208 726-2822
|    d          |  Adager Corporation
|  A            |  Sun Valley, Idaho 83353-3000            U.S.A.
|               |
|_______________|