The Europeans have taken it to yet another level though. They've exploited 
the soft sides of the trucks and turned out some really creative advertising. 
The truck can still be used while you create a new canvas for the side as well, 
and I'm sure the cost to 'paint' the cloth is much less than it would be to paint 
the aluminum sides here. 
It was actually entertaining when riding down the highways to check out the 
advertising on the trucks, the size of the vehicles, and what they managed to 
fit on, in and around the vehicles (campers, delivery vans, pop up trailers, etc).

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