Interesting!

Since I was there when we created the name of the company I will share with you how it came about.

In 1996 we were going to go public and the president "Kevin Brown" was to give a gift to anyone that could come up with a name. Many people submitted suggestions. My suggestion was Advantage Software since one of the rules was that we were not going to call our software the same name as our product. This would give us the means of expanding our offerings later. After all were submitted our marketing department which consisted of a mix of poor judgement staff and not qualified to tie their own shoes came up with the name "ADVANTA". I was shocked that we would choose a name of our company after the company that sold credit cards and was already listed as an entity on the exchange.

I went to the marketing department and pointed that out by giving them the ticker symbol of the company named ADVANTA.

I was told that I did not know what I was talking about and to mind my own business and that a marketing firm was paid $50K to come up with that name and they could not be wrong in their judgement.

 As the story goes we filed our paper work to Wall Street and all in the company were given new shirts that had our new name "ADVANTA" on it and we put the company name on our building. 

We were only 3 months away from going public when we were sued by the credit card company and we had to back off our name or get sued. 
AMISYS had already put the big sign on the building "ADVANTA" and it had to come down and quietly we had changed our name to AMISYS. We kept the BIG A from the Advanta sign and moved on. Marketing made one of the biggest blunders even before we went public.

As for "What does the name AMISYS stand for"  

Nothing

Joe
-------------- Original message from John Bawden <[log in to unmask]>: -------------- 


> Mediocre product and support. 
> 
> Kent Wallace wrote: What does AMISYS stand for? 
> 
> 
> 
> Anyone Know? 
> 
> 
> 
> Kent Wallace 
> 
> Boise, ID 
> 
> 
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