Duane,

        Many of IBM's sales had nothing to do with quality or marketing, rather, they had to do with brand loyalty.

> -----Original Message-----
> From: HP-3000 Systems Discussion [SMTP:[log in to unmask]] On Behalf Of Duane Percox
> Sent: Friday, February 11, 2005 2:37 PM
> To:   [log in to unmask]
> Subject:           Re: [HP3000-L] Carly's Departure
> 
> John Clogg writes:
> >Duane Percox writes:
> >
> >> First. Marketing creates desirability.
> >
> >I would amend that to say marketing creates the perception of
> >desirability.  The perception will be transitory, if the
> >product isn't there to back it up.  Of course, you can fool
> >all of the people some of the time...
> 
> Of course. But remember: perception is reality. The issue is
> that the product itself doesn't create a market. Take the HP 3000 as
> an example. No matter how good it was it was never marketed
> to the extent that IBM marketed inferior products. And don't
> use the as/400 as your guide here. Consider the following
> IBM products that existing during the run of the HP 3000:
> 
> series 34, 36, 38
> series 1 (a joke timesharing system)
> 
> Only the series 38 even came close to achieving the technical
> features of the 3000.
> 
> >>Second. IBM is an example that refutes your comments.
> >
> >Are you saying IBM doesn't have quality products?  I
> >disagree.  Although some of IBM's operating systems are ugly
> >compared to MPE, their systems are reliable and their support
> >is top-notch.
> 
> Of course not. The issue is relative. In many cases IBM generated
> higher sales volume for technically inferior products when those
> products were compared to offerings from other vendors.
> 
> duane
> 
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