Sometimes, t all begins to smack of "Big Brother".

> -----Original Message-----
> From: Mark Wonsil [SMTP:[log in to unmask]]
> Sent: Monday, August 27, 2001 4:35 PM
> To:   [log in to unmask]
> Subject:      Re: OT: Web Beacons (not just cookies)
>
> Wirt responds:
> >From the August 14, 2001 of the NY Times:
>
> <snipped NY Times Article>
>
> I never heard it called a web bug, or beacon or whatever, but I knew many
> companies put a 1-by-1 pixel graphic on a page.  The name of the file is
> unique enough to identify the page.  The web server duly records in its
> log
> the fact that it served the file along with the normal information in the
> web log (IP address, browser type, date, time, etc.)  For those who get
> paid
> "by-the-view", that is all that is required, unlike a click-through link
> where someone voluntarily goes to a site (even if tricked - 'Click Here -
> You have an urgent message!').  With a little processing of the weblogs,
> you
> can glean how many views a page got and other sundry information.  You see
> this technique used frequently in HTML mailings.
>
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