Greg quite correctly writes (and his comments are worth reading again):

> Stan had mentioned the idea of branding, and specifically Coca-Cola. Now,
>  Coca-Cola has a strong brand, probably stronger than HP. And I will admit
>  the Coca-Cola does not go out of its way to make sure you know that Minute
>  Maid or their brand of sodas are Coca-Cola beverages. But they do advertise
>  these, and even brands that have far weaker name recognition and brand
>  loyalty, as far as I can tell. Quick, off the top of your head, what is
>  Dasani? I've noticed commercials for it, and find it hard to believe that
>  there are people who will only drink that brand of bottled water, and
>  nothing else (If I can't have Dasani, I would rather stay thirsty...). And
>  yet, there they are, advertised on TV and in print.
>
>  There aren't really a whole lot of good parallels between Coca-Cola and HP.
>  I don't think we will ever see a commercial or a press release that says,
>  "Drink Coke. Or a Dasani. Or maybe a Barq's. Or some Minute Maid orange
>  juice, or one of our fruit sodas. Or POWERaDE...", or an exec stating that
>  "We have a multi-beverage strategy", followed by any part of this list. But
>  we do see advertising for all of these. And that is my point. Coca-Cola
does
>  not neglect any of their brands to benefit the better-selling brands. If
>  anything, they market their other brands to provide some alternative to
>  attract those customers who do not want their namesake brand. And while HP
>  does not have a namesake brand, if there is any brand in keeping with HP
>  Invent, as has already been said so well, it's the OS that HP invented.
>

Wirt Atmar