There is a marketing tactic where you hide a phrase or image in the ad
relating to death. Most famous is a whiskey ad that had a skull image
hidden in the ice-cubes. Theory is that it causes a subconcious alarm
that will cause the ad to be recalled more frequently.

Neil Harvey wrote:
>
> It's too good to be a mistake or coincidence. :)
> Neil
>
> -----Original Message-----
> From: Jeff Kell [mailto:[log in to unmask]]
> Sent: 27 April 2000 05:15
> To: [log in to unmask]
> Subject: OT: Microsoft advertising
>
> I'm forwarding this most amusing (to me at least) note from one of
> our professors on campus:
>
> > The classically minded among us may have noted a new TV ad for Microsoft's
> > Internet Explorer e-mail program, which uses the musical theme of the
> > Confutatis Maledictis from Mozart's Requiem.
> >
> > "Where do you want to go today?" is the cheery line on the screen, while
> > the chorus sings "Confutatis maledictis, flammis acribus addictis," which,
> > as I read it, translates to, "The damned and accursed are convicted to the
> > flames of hell."
> >
> > Good to know that Microsoft has done its research.
> >
> >
> > **************************************
> > Oralia Preble-Niemi <[log in to unmask]>
> > Professor and Head
> > Foreign Languages & Literatures
>
> --
> Jeff Kell <[log in to unmask]>