The commercial also happens to be a rip-off of the short film "The Way
Things Go" (1987). Normally I'm suspicious of these sorts of lawsuits, but
I've seen "The Way Things Go" and there is no way that the similarity is a
coincidence. If you enjoy the commercial, try to find a copy of the film,
the production values are not as high but there are more elaborate set-ups
and...fire.
Spanner in the works
Artists threaten to sue Honda over advert
http://www.guardian.co.uk/business/story/0,3604,965281,00.html
Adam Trowbridge
Online Technologies Coordinator
University of Tennessee Chattanooga
423.425.4466 _v
[log in to unmask]
http://oneweb.utc.edu/~adam-trowbridge/
> -----Original Message-----
> From: UTC Staff E-Mail List [mailto:[log in to unmask]]On Behalf Of
> Andy Novobilski
> Sent: Friday, May 30, 2003 4:16 PM
> To: [log in to unmask]
> Subject: [UTCSTAFF] New UK Honda Commercial
>
>
> This was forwarded to me and is worth a look ...
> Andy
>
>
> New Honda Commercial in the U.K.
>
> There are no computer graphics or digital tricks in the film. Everything
> you see really happened in real time exactly as you see it. The film
> took 606 takes. On the first 605 takes, something, usually very minor,
> didn't work. They would then have to set the whole thing up again. The
> crew spent weeks shooting night and day. The film cost six million
> dollars and took three months to complete. In addition, it's two
> minutes long so every time Honda airs the film on British television,
> they're shelling out enough dough to keep any one of us in clover for a
> lifetime. However, it is fast becoming the most down loaded
> advertisement in Internet history.
>
> Honda executives figure the ad will soon pay for itself simply in
> "free" viewings (Honda isn't paying a dime to have you watch this
> commercial!). When the ad was pitched to senior executives, they signed
> off on it immediately without any hesitation -- including the costs.
> There are six and only six handmade Accords in the world. To the horror
> of Honda engineers, the filmmakers disassembled two of them to make the
> film. Everything you see in the film (aside from the walls, floor,
> ramp, and complete Honda Accord) are parts from those two cars. The
> voice-over is Garrison Keillor. When the ad was shown to Honda
> executives, they liked it and commented on how amazing computer graphics
> have gotten. They fell off their chairs when they found out it was for
> real.
>
> Oh! And about those funky windshield wipers. On the new Accords, the
> windshield wipers have water sensors and are designed to start doing
> their thing automatically as soon as they become wet. It looks a bit
> weird in the commercial.
>
>
> http://home.attbi.com/~bernhard36/hhonda-ad-300k.swf
>
>
>
>
> ===============================
> Andy Novobilski, Ph.D.
> Assoc. Prof. & Acting Dept. Head
> UT Chattanooga Computer Science
> (423) 425-4202
>
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