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November 1999

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Subject:
From:
Bruce Wallace <[log in to unmask]>
Reply To:
Bruce Wallace <[log in to unmask]>
Date:
Mon, 8 Nov 1999 14:03:14 -0500
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FYI,

A few weeks ago it was reported that Dell was the leading provider to the
education market. I believed the report,
however, now I found a clarification of the report.

Bruce



Apple Maintains Top Education Spot

      CUPERTINO, California-November 1, 1999-Apple today confirmed that it
holds the number one position
      in sales to the U.S. Education market as shown by recent data from
leading Education market research firms,
      including Quality Education Data (QED) and International Data Corp.
(IDC). Apple further stated that Dell's
      recent claims of being the Education sales leader rely upon vendor and
channel surveys which do not fully
      account for Apple's large direct sales to the U.S. Education market.

      "Dell didn't incorporate Apple's direct sales into their Education
market share calculations," said Steve Jobs,
      Apple's interim CEO. "If they had done so, they would have been
reminded that Apple remains the
      Education market share leader."

      QED's Technology Purchasing Forecast, 1999-2000, shows that K-12
classrooms across the U.S. have more
      Apple hardware products than any other manufacturer and the majority
of those classrooms intend to
      repurchase Apple products.

      IDC's Q2CY '99 Education Market Report states that Apple leads in
overall U.S. Education sales with 22.2%
      market share - higher than Compaq's 19.1%, Gateway's 17.2%, and Dell's
fourth place showing at 15.8%,
      further substantiating Apple's leading position in the U.S. Education
market.

      Apple Computer, Inc. ignited the personal computer revolution in the
1970s with the Apple II, and
      reinvented the personal computer in the 1980s with the Macintosh.
Apple is now recommitted to its original
      mission-to bring the best personal computing products and support to
students, educators, designers,
      scientists, engineers, businesspersons and consumers in over 140
countries around the world.

      Press Contacts:
      Rhona Hamilton
      Apple Computer, Inc.
      (408) 974-6439
      [log in to unmask]

      NOTE TO EDITORS: For additional information visit Apple's PR website
(www.apple.com/pr/), call Apple's
      Media Helpline at (408) 974-2042.

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