> Mike Wallace wrote:
>
> > From the equipment standpoint, just a different name for the same rose. As
> the
> > Strikemeister pointed out, it's so much more than that.
>
> Not if the trademark is approved.  If/when that happens, DIR becomes nothing
> more than one more marketing program.

It's nothing more than a marketing program NOW. Tons of bullshit out that 'DIR'
folks think they just gotta have. They'll never trademark the mindset.


>
> Strike has been exposed to the best of DIR, both directly and through those
> of us who believe in all or part of the system.  I don't think he's seen
> nearly as much of the merchandising side of it, the absolutely useless
> products that have been produced with the DIR logo on them, products that
> even George has been quite frank in calling garbage (he uses stronger words
> than that.)  The ACB system is just awful.  The first two incarnations of
> trim pockets only had one small problem, they wouldn't hold the weight.  The
> stainless plates with edges so sharp that straps had to be replaced
> annually.  The more recently produced canister lights that fail with such
> regularity that even the most supportive DIR advocates are considering a
> move to other brands.  The $80 Scout Lights that flood.  The soft and hard
> keel weights that proved to be so very unpopular.  The DIR label is already
> on way to many inferior products.  I don't expect this move will bring
> improvement.   DIR may soon be nothing more than another label, just like
> thousands of other labels that used to mean something special.

All of this is simply gear. None of it addresses the 'true' concept of
Hogarthain or DIR _diving_. There are other companies out there making gear
that fits within the concept of DIR or Hogarthain that don't carry the Halcyon
name. The folks that have the proper mindset can easily wade through the BS and
find quality gear that does the job.

Mike


>
> Lee


__
Mike Wallace
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