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Date: | Thu, 17 Aug 2000 16:34:51 -0700 |
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John after Donna after Lars:
> I love it. It is constructive, yet makes the point.
>
> The trick, and the key, will be getting the business press to
> cover the story and thus force HP management to respond.
>
> John (I've already contributed) Burke
>
> > Now imagine those people decide to not spend $150,000
> > for a printed page of paper, but make up their minds and
> > make that a donation for some charity, maybe asking the
> > HPe3000 division manager to represent them for handing
> > over the donation...
> >
> > Would Wall Street Journal consider a story about that?
> > Or would they just be angry about losing a $150K deal?
First of all kudos to Lars for thinking of this.... and I'm not at
all against the idea in principal.... but.... let me play hard-
nosed grinch for a moment; and throw out another possible
variant:
Giving $150K to charity in this context might be noticed in
passing by the trade rags; and it's not impossible that it would
rate a few words in the WSJ.... but it's hard for me to imagine
it would ever be much more than a short footnote on page
whatever on a slow news day... and we would have zero
control over when it would run, if at all..
IF we were going to try something like this, I would hold out for:
Half-page instead of full page in WSJ; give the other half to
charity like Lars suggested and hope that gets covered too...
BTW, I don't think an ad like Wirt put up or the variant of his
words that I just proposed or most of the other versions that
have been talked about would be grounds for being labeled
"kooks".... I'm betting it would do just what is intended: Get
people's attention (who and for how long is of course TBD)....
Ken Sletten
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