>Although it goes unspoken, I think a major obstacle is the learning of a
>new operating system.  Unix seems to have a more "universal" sound to it
>and some decision makers like familiarity (or perhaps fear change).  Since
>I sell HP 3000 hardware, I'm interested in hearing from the list how to
>overcome that fear of change, or fear of "proprietary" operating system.
>
>John Lee
>Vaske Computer Solutions

Maybe we need to emphasise the brand to non-technical people to get buy-in?
Do the decision-makers really care whether its a 9000 or a 3000, as long as
it's
HP and as long as it does the job?

IBM have been marketing their proprietary mainframes for decades now. Maybe
HP needs to analyse how they've done that.

Mark Wilkinson.
Sony Pictures Entertainment.