Wirt writes:
> I wholly agree with those who argue that the money has to be used
> to make a point, and a strong one at that. The only way that
> that's going to happen is something very much like a WSJ ad, or
> perhaps better yet a full-page, well-written open letter placed
> in the WSJ.

When considering the content of an ad, we should remember that in addition
to the in-print impact of the ad on readers of the publication that it's in,
we also need to think about how it will look when tacked up on a data center
wall, or reprinted as a poster above the IT manager's desk.

This may or may not suggest that a more complex ad / letter would be better.

G.