I think the Agilent ads are for the purpose of attracting investment
dollars as much as anything.  If you get more people buying your stock, the
chances are the price will go up.  In fact, I think most of these ads are
designed to attract investment as much as anything.  I find it hard to
believe that a CEO or CIO is sitting in his/her living room making purchase
decisions based on a 30 second spot.  They already know that Sun,IBM, and
HP exist, or at least I would hope they do.

John Lee
Vaske Computer Solutions

At 06:54 PM 9/23/1999 EDT, you wrote:
>Robert writes:
>
>> Are you willing to consider running television commercials?  It seems to
>>  me that IBM ("Magic Box" campaign), Sun ("dot in dot com" campaign) and
>>  Cisco ("Are you Ready" campaign) have been very successful in reaching
>>  corporate decision makers with TV ads.
>>
>>  Don't you think it's time for HP to make its presence known in the same
>>  way?
>
>Have you noticed how aggressively Agilent is being marketed recently, in
>truly upscale places? It's ads are being placed on a great many highly rated
>adult-oriented television shows, such as the Sunday news programs, in the
>newsmagazines, and in a number of similar places on the web, such as the NY
>Times.
>
>More than that, the ads are quite well done and appealing. Given that
>"Agilent Technologies" was the name chosen by the same ad agency as the one
>that created "Lucent Technologies", I suspect that the print and TV ads are
>also being produced by them.
>
>I've actually been quite impressed.
>
>Perhaps it's not too late to ask if CSY can be moved over to the Agilent side
>of things.
>
>Wirt Atmar
>
>