Raghu writes:

> It is an immensely complimentary image, just days after the British
>  television Channel 4 broadcast a documentary on India's burgeoning call
>  centre industry, which is now estimated to be growing at the rate of
>  five new openings a month. Repeating a well-known fact, commentators
>  said the programme revealed the adaptability of Indian call centre
>  employees including their acquired telephone 'Englishness', with much
>  chit-chat about British weather and football.

To service the American market equally well, the Indian companies are
importing large quantities of video-taped American television programs for
the Indian kids to watch. The kids adopt American names when at work at the
call centers and need to know the intracacies of the American culture, even
though most of them have never been to the US, so that they will know that
when someone says, "No way, Jose!", that there is no "Jose" and they just
didn't get their name wrong.

All-in-all, this is the way it's supposed to work, and while it may cause
some economic disruption for some people here in the US, it's making the
world a much more connected and enormously safer place for us all.

Wirt Atmar

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