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Gauthier passed out bumper stickers with 70s-era artwork from 3000 brochures
to promote the film. "It's kind of a celebration of what you guys have
done," Gauthier said.
There is a fair bit of 70s nostalgia, and TV advertising deliberately using
a 70s look. That could be fun. Some kind of ad campaign, cleverly combining
what HP got right in the 70s with what they are doing today... For once, I
have no idea exactly what this would look like, no suggested commercial this
time. But perhaps someone else does. Preferably someone in HP's marketing
department (insert your own stealth marketing joke here).
Greg Stigers
http://www.cgiusa.com