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August 2000, Week 3

HP3000-L@RAVEN.UTC.EDU

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From:
"Stigers, Greg [And]" <[log in to unmask]>
Reply To:
Stigers, Greg [And]
Date:
Fri, 18 Aug 2000 14:34:50 -0400
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I had nothing to do with it being chosen, but if we can consistently use
exactly one graphic, this sort of thing has enormous recognition value.
Crisp detailed art is instantly recognizable.

It is an enormous serendipity that this owl eats lemmings.

Greg Stigers
http://www.cgiusa.com
My owl can kick your penguin's butt.

-----Original Message-----
From: Sletten Kenneth W KPWA [mailto:[log in to unmask]]
Sent: Friday, August 18, 2000 2:24 PM
To: [log in to unmask]
Subject: Re: Ad vs. Confront was "HP's Multi-OS strategy..." AD is UP.

<snip>
One question I got via private email:  *IF* something like my
above beta (or Wirt's version, for that matter) ends up getting
the go:   The reason(s) for including the Owl in the ad are:
????

The real work and email overload has gotten bad enough that
while I really like the Owl and the "Who Knew ??" (if nothing
else because of:  The visual appeal;  it's a good symbol;  and it
makes the reader think)..   But confess I am hard put to come
up with a precise recollection and rendition of other reasons for
including the Owl;  given the current state of the ads (whatever
that is).  Can anybody concisely recapitulate "why the Owl" ??

Ken Sletten

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