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April 1996, Week 4

HP3000-L@RAVEN.UTC.EDU

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Subject:
From:
Denys Beauchemin <[log in to unmask]>
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Date:
Wed, 24 Apr 1996 23:48:29 -0400
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In a message dated 96-04-24 11:15:57 EDT, you write:
 
>Note that they still have $600 million in cash and short-term investments,
>and
>most of the $760 million loss is made up of inventory write-downs and
>restructuring charges. Apple's balance sheet doesn't look like one for a
>company in trouble.
>
>-- Bruce
 
A balance sheet is not what one relies on to make such decisions.  The cash
flow is what is important at this time, along with market share.
 
Apple is in very deep trouble, worse than what is apparent now.
 
There is something which they could do to pull out of it, and it is fairly
easy to recognize.  If Apple does see it and reacts quickly and
wholeheartedly, they can make it.  If they do not, they will become part of
computing lore.
 
At this point, I do not believe they are seeing the problem, they are just
treating symptoms.
 
Kind regards,
 
Denys. . .

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