I just wrote:

> If the owl is going to be on the page, it's got to say something -- or it
> shouldn't be there. At best, in the non-confrontational version of the ad,
> perhaps an owl mother and her chicks could be sitting on top of an HP3000,
> indicating a high degree of comfort and security. But it couldn't be an
> overwhelming visual theme. And again, it would be a bit of an inside joke
> for only those "who knew."

Actually, I've changed my mind a bit in just the five minutes since I wrote
that. An owl mother and her chicks could easily be a dominant visual theme if
the tag lines that were centered above the image said "Wisdom. Security.
Protection. Comfort.", in a rounded sans-serif bold font, with each word on a
line by itself.

Perhaps the only other text would be just a very little text providing the
name of the HP3000, a URL, and a notice saying that this ad was paid for by
the users of the HP3000 themselves.

That would provide an absolutely standard advertisement, wholly
non-confrontational, and would express some real sense of pride.

Such an ad does not however preclude us letting each of the technology
editors of all of the various magazines that it will appear, who paid for it,
and why.

Wirt Atmar