Hi John :)
Well... since you played 'Straight Man' I guess I should deliver the
'Punch Line'.... ala Winston Prather of HP... since he answered my question
concerning getting InfoWorld to give the 3k some free advertizing...
Below is Winston's Reply to my "Question from a RUG President Post" back a
while... it was a direct reply but it does answer the InfoWorld question you
asked, John...
Art "still puzzled... this ain't the HP, Howard Vollum spoke of!!! " Bahrs
Reply from [log in to unmask]:
Hi Art,
Thanks for your feedback, I really appreciate it. We're always looking
for ideas on how we can get more visibility for the HP e3000,
especially if it's $free$.
Our current approach is to use two different types of advertising to reach
customers. First, for existing customers, we use installed base
publications.
We have found this very effective at getting our messages directly to
customers that have already chosen the HP e3000.
For attracting new customers, we use a very focused solution based
approach. The logic behind this is simple, that's where we are being
successful in attracting new customers. Therefore, you don't see 3000 ads
in pubs like InfoWorld, etc. But you will see HP 3000 solutions prominently
mentioned with our solution partners in publications targeting web and mail
order, credit unions, etc.
We have found that using generic industry advertising is not effective
for us. To make a real impact it takes a very large scale effort and I
believe
that our investments are better spent on continuing to make the HP e3000 the
best product it can be.
We do get generic industry press coverage when we make product
announcements, like
we did this past spring. We try and ensure that we get as much mileage from
this
as possible.
I understand and agree with the comments that we need more visibility for
the
HP e3000. We are always looking for new creative ways to do this.
Thanks again for your feedback and thoughts.
Regards,
Winston
-----Original Message-----
From: Art Bahrs [mailto:[log in to unmask]]
Sent: Wednesday, August 02, 2000 11:49 AM
To: [log in to unmask]
Cc: [log in to unmask]
Subject: A Question from a RUG President?
Hello Mr. Prather,
Recently Wirt Atmar posted the URL listed below.... This InfoWorld
article basically amounts to excellent *FREE* advertizing (sp) for IBM about
their AS/400 product line... and shows a stance that is garnering IBM sales
inquiries ....
When will we see similar *FREE* advertizing (sp) from/for HP's e3000
product line?
Thanks,
Art Bahrs
President
Oregon Regional User's Group for HP Computer Users (ORERUG)
(503) 644-6444 x 4341
----- Original Message -----
From: Wirt Atmar <[log in to unmask]>
To: <[log in to unmask]>
Sent: Tuesday, August 01, 2000 2:01 PM
Subject: Re: [HP3000-L] Legacy to e-business server
> In the current, on-line version of Infoworld, there's a review of IBM's
> reworking of the AS/400e (notice the "e") that asks all the same questions
> and comes to the same conclusions that this group does concerning the HP
> e3000.
>
> The URL for the several articles is:
>
> http://www.infoworld.com/news/as400.html
>
> All of the articles in the section should be read, if for no other reason
> that to develop a strong sense of envy for IBM's management. And perhaps
even
> more disturbing a statistic, if you use Inforworld's search engine* and
type
> in "AS/400", you're going to find at least a hundred articles scattered
over
> the last year in the magazine. If you type in the phrases "HP 3000",
HP3000",
> or "HP e3000", the equivalent number of articles for the same period is
zero.
>
> That's essentially the problem in nutshell.
>
> Wirt Atmar
>
> *The search engine is on Infoworld's home page: http://www.infoworld.com/
----- Original Message -----
From: "John Lee" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, August 14, 2000 8:52 AM
Subject: Re: [HP3000-L] Publicizing the e3000; Plan B
> Perhaps even better, get INFOWORLD interested in doing a feature story
> about the HP 3000. This is free and very effective advertising. If the
> impetus for the story is coming from the users (as opposed to the
> manufacturer), it adds credibility and makes it even more effective.
>
> John Lee
> Vaske Computer Solutions
>
> At 10:04 PM 8/13/2000 -0600, Julie Bixby wrote:
> >The idea of my first post was to address the concerns that the e3000
wasn't
> >getting enough publicity. Making a card for Carly is fine, but that
still
> >doesn't alert others outside HP (besides, I thought the "contact HP's
> >executives" idea had already been tried to no avail?). If you do a card,
> >you could take a photo of people wearing their owl T-shirts to accompany
> >it.
> >
> >I was talking to a friend today about the ad idea, and he suggested a
> >cheaper alternative: having the president of the user group (or anyone,
> >really) write a letter to the editor of INFOWORLD. Something to the
effect
> >of, "Saw the article on the AS400--have been waiting ever since for your
> >article on the HP e3000--when's it due?" Or it could directly address
the
> >non-promotion issue. Whatever he or she wants to write. Even if it
> >doesn't get printed, at least you've told INFOWORLD your community
exists,
> >which is part of the point, no?
> >
> >What are the one-day ad rates for the local Philly papers?
> >
> >--
> >Julie Bixby
> >[log in to unmask] http://www.bixby.org/julie/
> >Engage Romulan .sig cloaking device...
> >
> >
|
