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Date: | Wed, 8 Nov 2000 17:07:49 -0800 |
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Wirt writes:
>Actually, you're completely missing Stan's and my point I
>believe, Duane. The comments that have been made have been
>wholly on the subject of the text contained in this one
>flyer. That text is neither the enthusiastic ad copy
>you would expect from a proud, committed vendor nor reassuring
>in its tone.
[GM comparison snipped]
Here's how I see it:
* CSY was getting heat so they had some top executives include
references to the HPe3000 in their speeches broadcast at HPWorld'00.
* The context and background which generated the HPe3000 references in
these speeches guarantees the tone that is being criticized.
* CSY took exact quotes from these speeches to make a nice simple
marketing piece.
* There has been much complaint over the years from 3000-L about the
lack of marketing and proactive push for the HPe3000 from CSY.
* CSY spends some energy and puts together something that could be used
by a number of shops/ISVs/etc. Given the context and source of the
quotes the piece will by definition not be a true general purpose
marketing piece. But it is something!
* Negative comments are made that don't consider the context, the history,
and the purpose of this piece. What do you think the folks at CSY think
when they see such commentary? They are real people with real feelings.
* To me, you are using the wrong filter in evaluating this piece. Sure, the
tone is not what you might want in a pure marketing piece that you would
be placing in Computerworld. But given the context, this piece is fine by
me.
duane percox
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