As were putting together a UK mailshot to send to senior managers at
HP3000 sites in the UK. My imagination has been working on what kind of
adverts I would like to see from HP, that would bring home the message
about the quality, reliability, low cost of ownership etc. of the HP
3000.
Ive started imaging a series of two page adds. First page shows
warehouse with picture of Formula 1 racing car surrounded by 20/30
mechanics and technicians, second page shows same warehouse with
forklift truck, driver and one service mechanic. Banner headline over
the top:
"If you had to run a Warehouse which team would you choose?"
Next sequence of adds:
First Page picture shows field of about 20 Ferraris each with driver and
a packing case in it, second picture shows a single truck with 20
packing cases on it and a single driver. Banner headline:
"If you had to run a distribution company which team would you choose"
Next sequence of adds: Just keep following the theme and make up your
own. If you come up with any good ones let me know.
FINAL ADD
First page shows picture of Computer Room with Unix/NT Box surrounded by
20 or so Database Administrators, System Programmers, Operators, etc,
Second picture shows same computer room HP3000 and two or three people.
Banner headline:
"If you need reliable business computing which team would you choose"
In article <[log in to unmask]>,
Stigers, Greg [And] <[log in to unmask]> writes
>X-no-Archive:yes
>Some off list kibitzing resulted in the following. My unnamed co-conspirator
>thought that this was list-worthy. I hope that others agree, but hope even
>more that we see something like this, but soon.
>
>-----Original Message-----
>Subject: RE: Re: HP 3000 Outdated
>
>Now if we could only HP to try to sell. Have you seen the Lotus Notes R5
>commercial? Nice marketing!
>
>I'd settle for a few of those IBM-style commercials, where people are
>talking about their technology. Maybe a meeting where you have a room full
>of UNIX admins, all to keep one application on one system up and running,
>and unable to agree on how, all arguing and talking at once. Then the
>attention turns to the one guy, who gets asked, What do you do? HP 3000
>System Manager. Who handles security? I do. So who admins the box? Me.
>Where's your DBA? Uh, that's me, too. And what application does your system
>run again? We run Payroll. And web ordering. And inventory, and its data
>warehouse. And Email. And EDI. And what is your role in this meeting?
>Helping you guys try to replace one of my applications with your solution...
>So, your system isn't going to be Y2K compliant? No, it has been for months.
>But it can't handle our current volume? No, we've been able to scale up to
>stay ahead of projected growth, and have done so, on budget and ahead of
>schedule. But you won't be able to meet future growth, right? No, we can
>meet or exceed projected growth for the next five years, which is as far
>ahead as anyone has planned. So, why are we trying to replace your
>application? I can't think of a reason.
>
>================================
>The whole is more than the sum of its parts.
>-- [log in to unmask] <mailto:[log in to unmask]>
>
Alan Yeo
[log in to unmask] Just because you're paranoid
Phone +44 1684 291710 it doesn't mean someone isn't!.
Fax +44 1684 291712
|
