Richard Gambrell wrote:
>
> Ted Ashton wrote:
> >
>
> > the "Chief Evangelist" came and told us about Enhydra
> > (www.enhydra.org).
> >
>
> Actual, he was from Lutris, http://www.lutris.com/  The company behind
> Encyhra.
>
> > They got asked about WSJ advertising.  A good laugh when Christine from Marketing
> > asked, "do you know how much a WSJ ad costs?"  The upshot was, though, they don't
> > feel that the return on "awareness" campaign was very much compared to campaigns
> > to actually get boxes into businesses.  Christine said that *new* businesses are
> > bringing up 3000s every month.  If only we could know about it!  The big push is
> > vertical markets and evidently that's being pretty successful.  I think that 3K
> > survival may well depend on its ceasing to be sold as other OSes are, by name,
> > but rather as the core of solutions.  Neil Harvey, could you give us a quick
> > summary how you succeeded in no longer having to defend the platform?
> >
> >
>
> Ted's post brings to mind the idea that MPE needs a Chief Evangelist to
> help with the awareness problem and the "rest of us" need to be
> Mini-Evangelists for MPE, too. Someone doing this full time might have
> an impact beyond what any of us can do with just the time we can find
> while doing our "real" job.  Shops that don't have anyone that read
> hp3000-l and don't attend HP World may not know about many of the great
> new things that MPE/iX can do.  We need to help get the word to these
> shops.
>
> To: Software vendors and the rest of us evangelists for MPE
> We need to make news telling stories of business success.  Media reporting
> is
> worth far more than an ad.
>
OK, vendors, do write-ups and send them to Computerworld.  I don't know
if they still do, but in the old days they would publish almost
everything
sent to them.

Nick D.