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September 2000, Week 3

HP3000-L@RAVEN.UTC.EDU

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Subject:
From:
Goetz Neumann <[log in to unmask]>
Reply To:
Goetz Neumann <[log in to unmask]>
Date:
Tue, 19 Sep 2000 02:53:56 -0600
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"Stigers, Greg [And]" wrote:
>
> Speaking of Macs and VWs, I have to wonder if the pretty Macs were predated
> by the pretty VW Beetles. IIRC, the first iMac had a blue panel in its
> shell. I'm pretty sure VW was first with the colorful ads showing Beetles of
> every color arranged in a circle, and found an awful lot in common with both
> ad campaigns. If so, who is copying whom? Ironically, both companies are
> coming out with some unique colors, like vapor and sage. In any case, I
> haven't heard one party complain about the other, so I assume whoever was
> there first finds imitation the sincerest form of flattery, instead of the
> basis for a lawsuit.

AFAIK, Apple actually hired VW's chief beetle marketing guy,
so my guess is that VW is the 'chicken' and Apple the 'egg'
in this case.

Goetz 'considering myself Windows neutral:-)'

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