Wirt writes:

> Have you noticed how aggressively Agilent is being marketed recently, in
...

> More than that, the ads are quite well done and appealing. Given that
> "Agilent Technologies" was the name chosen by the same ad agency as the one
> that created "Lucent Technologies", I suspect that the print and TV ads are
> also being produced by them.
>
> I've actually been quite impressed.

Not me.  They're as bad as the Lucent ads...fluff pieces designed, at best,
to push their name into your face.  Little or no information is actually
conveyed in the TV ads.

To this day, the only reason I know *anything* about Lucent is that I
think to myself "who were they?  oh yes...Bell Labs...I remember *them*".
Had I not know about Bell Labs, I wouldn't know what Lucent is/does.

> Perhaps it's not too late to ask if CSY can be moved over to the Agilent side
> of things.

No..please, just get them part of the *budget*, but get a decent ad campaign
instead! :)

--
Stan Sieler                                          [log in to unmask]
                                         http://www.allegro.com/sieler/