I like it! If we can find someone to sketch a good B&W graphic, this could
be a winner.

Since the wall street journal doesn't usually (ever?) run pictures,
the graphic would be in good company and not have to compete with
a glossy color lipstick ad (or whatever.)

If I am going to kick in my $100, I want it clear that it was paid for
by users. It doesn't have to show names, but we need to make it real
clear that this is not an HP ad, nor a HP vendor ad exclusively, but by
seasoned professionals that CHOOSE this as their platform of choice.



-----Original Message-----
From: Wirt Atmar [mailto:[log in to unmask]]
Sent: Friday, August 18, 2000 11:56 AM
To: [log in to unmask]
Subject: Re: [HP3000-L] Ad vs. Confront was "HP's Multi-OS strategy..."
AD is UP.


I just wrote:

> If the owl is going to be on the page, it's got to say something -- or it
> shouldn't be there. At best, in the non-confrontational version of the ad,
> perhaps an owl mother and her chicks could be sitting on top of an HP3000,
> indicating a high degree of comfort and security. But it couldn't be an
> overwhelming visual theme. And again, it would be a bit of an inside joke
> for only those "who knew."

Actually, I've changed my mind a bit in just the five minutes since I wrote
that. An owl mother and her chicks could easily be a dominant visual theme
if
the tag lines that were centered above the image said "Wisdom. Security.
Protection. Comfort.", in a rounded sans-serif bold font, with each word on
a
line by itself.

Perhaps the only other text would be just a very little text providing the
name of the HP3000, a URL, and a notice saying that this ad was paid for by
the users of the HP3000 themselves.

That would provide an absolutely standard advertisement, wholly
non-confrontational, and would express some real sense of pride.

Such an ad does not however preclude us letting each of the technology
editors of all of the various magazines that it will appear, who paid for
it,
and why.

Wirt Atmar