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Cortlandt Wilson wrote
> I think the connection between "product leadership" and marketing
excellence
> is a good one.

Whereas I would consider marketing to also be part of the customer
relationship, or (customer) service.

I do see your point, although I do not for a moment believe that marketing
alone can make a silk purse out of a sow's ear. Of course, one of the tricks
is to market the product to the buyer, when the buyer is not the primary
consumer. This works for both dog food and corporate America, with one
important difference. The dog has more choices than the IT department.

So, we have often heard the regret that the individual with budgetary
discretion has seen lots of bright and shining advertisements, and not
nearly enough of them for hp, let alone the 3000. As I understand what
little I understand about the HP Way, honesty and restrain in advertising
were esteemed values, long before every VP who could swing a golf club had
heard of Java and Linux, and knew that the web was important, without
knowing much else about it, or even if his own company was on the web or
not.

Greg Stigers
http://www.cgiusa.com

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