Mr. Dolliver laments "After all were submitted our marketing department
which consisted of a mix of poor judgement staff and not qualified to
tie their own shoes "
And I could not believe it - what a coincidence...I mean, I think I've
worked with that same marketing group before - at more than one company,
too! 8-)
Have a great week!
Raymond Shahan
Information Systems
REPUBLIC TITLE OF TEXAS, INC.
2701 W Plano Parkway
Plano, TX 75075
direct 214.556.0202
main 972.578.8611
fax 972.424.5621
www.republictitle.com
[log in to unmask]
Life is not a journey to the grave with the
intention of arriving safely in a pretty and
well preserved body, but rather to skid in
broadside, thoroughly used up, totally worn out,
and loudly proclaiming:
-- WOW!!! What a Ride
-----Original Message-----
From: HP-3000 Systems Discussion [mailto:[log in to unmask]] On
Behalf Of J Dolliver
Sent: Tuesday, April 10, 2007 7:13 AM
To: [log in to unmask]
Subject: Re: [HP3000-L] Acronymn and history lesson
Interesting!
Since I was there when we created the name of the company I will share
with you how it came about.
In 1996 we were going to go public and the president "Kevin Brown" was
to give a gift to anyone that could come up with a name. Many people
submitted suggestions. My suggestion was Advantage Software since one of
the rules was that we were not going to call our software the same name
as our product. This would give us the means of expanding our offerings
later. After all were submitted our marketing department which consisted
of a mix of poor judgement staff and not qualified to tie their own
shoes came up with the name "ADVANTA". I was shocked that we would
choose a name of our company after the company that sold credit cards
and was already listed as an entity on the exchange.
I went to the marketing department and pointed that out by giving them
the ticker symbol of the company named ADVANTA.
I was told that I did not know what I was talking about and to mind my
own business and that a marketing firm was paid $50K to come up with
that name and they could not be wrong in their judgement.
As the story goes we filed our paper work to Wall Street and all in the
company were given new shirts that had our new name "ADVANTA" on it and
we put the company name on our building.
We were only 3 months away from going public when we were sued by the
credit card company and we had to back off our name or get sued.
AMISYS had already put the big sign on the building "ADVANTA" and it had
to come down and quietly we had changed our name to AMISYS. We kept the
BIG A from the Advanta sign and moved on. Marketing made one of the
biggest blunders even before we went public.
As for "What does the name AMISYS stand for"
Nothing
Joe
-------------- Original message from John Bawden
<[log in to unmask]>: --------------
> Mediocre product and support.
>
> Kent Wallace wrote: What does AMISYS stand for?
>
>
>
> Anyone Know?
>
>
>
> Kent Wallace
>
> Boise, ID
>
>
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