Gavin writes:

> When considering the content of an ad, we should remember that in addition
>  to the in-print impact of the ad on readers of the publication that it's
in,
>  we also need to think about how it will look when tacked up on a data
center
>  wall, or reprinted as a poster above the IT manager's desk.
>
>  This may or may not suggest that a more complex ad / letter would be
better.

I am beginning to lean more and more to the idea of a well-written open
letter. These letters are not uncommon in the WSJ or The New York Times when
other groups have wanted to express their grievances.

The advantages of an open letter are that it allows us (i) to be
plain-spoken, (ii) more obviously serious and more detailed in our intent
than any ad-like material would be, (iii) it eliminates any sense of
silliness (and the owl has been worrying me), and (iv) it requires no great
graphic skill, just good typography.

Wirt Atmar