A friend of mine just sent a note whose message is worth sharing with
HP3000-L.

>We don't have a large number of customers like you guys do but I did go
>through our list recently and (surprise!) the majority of the sys mgr/I.S.
>directors that use our service are women. Is this a trend unique to the HP3K?
>Is it this way because of the type of service we offer? or is it because
>we're so cute?(!)
>
>Anyway, maybe you could consider placing the ad in MS. magazine (or one of
>the other publications that reaches beyond the'old boy network').... there
>are a lot of female 'movers & shakers' (pun intended) out there and an ad
>like that might get their attention. It also sends the message that their
>importance in the industry is recognized.

This is a wonderful idea, indeed.  Adager's oldest employee (in more ways
than one) is my 87-year-old mother, who also was Adager's first (and only)
investor when she used to send me $10 checks when I was beginning my
adventures in 1978 and had zero money (even worse: I had *negative* money).
My father, a successful businessman (who died last year at 90), dismissed
my Adager idea as worthless and it took him almost two decades to eat his
words :-)

So much for "level-headed male thinking" vs. "from-the-heart female
feeling". My father's method failed and my mother's method succeeded.  I
keep drilling this message into my daughter's brain (and heart).


When I wrote this on HP3000-L:

>>Now that we have reached the Computerworld moon, we should strive for the
>>Golf Digest slice (no pun intended) which lies beyond the computer-oriented
>>solar system :-)

I was using the "royal we", because my treasury is, certainly, not as deep
as HP's, and I was just trying to "motivate" them to go for it!

Believe me, if I had the resources, I would just plaster my ad all over the
universe (well, perhaps not quite, but you get the idea).

What I can do, though, is to reprint a few thousand of these ads and I will
be delighted to send you as many as you want for your friends (regardless
of sex) to share with their friends, and so on.  With "Six degrees of
separation" in mind, it would not take too much effort to spread the word!

In fact, anybody is welcome to send me a message with the number of
reprints desired and the address to send them.  I'll get to work on the
reprints and send them within a couple of weeks.  For those eager beavers
who just can't wait, you can print
http://www.adager.com/AdsPDF/BusinessCritical.pdf on your own printers
(ideally, in color, but black-and-white will do).  Even better, you can
just relay this URL to your friends so *they* can also print their own
copies or show their screens to their coworkers and bosses.

(You will need Adobe Acrobat Reader 3.x, which you can download from
http://www.adobe.com for free for your favorite platform -- Macintosh,
Linux, Unix, Windows, NT, and so on.)

Thanks to the Web, the possibilities are unbelievable.
 _______________
|               |
|               |
|            r  |  Alfredo              mailto:[log in to unmask]
|          e    |                           http://www.adager.com
|        g      |  F. Alfredo Rego               Tel 208 726-9100
|      a        |  Manager, R & D Labs           Fax 208 726-2822
|    d          |  Adager Corporation
|  A            |  Sun Valley, Idaho 83353-3000            U.S.A.
|               |
|_______________|