HP3000-L Archives

August 2000, Week 2

HP3000-L@RAVEN.UTC.EDU

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Subject:
From:
Tom Brandt <[log in to unmask]>
Reply To:
Tom Brandt <[log in to unmask]>
Date:
Wed, 9 Aug 2000 16:39:18 -0400
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At 04:29 PM 08/09/00, Karman, Al wrote:
>Denys says:
>
> > Let me just state that we should never urge HP (or anyone) to promote the
>HP
> > e3000 as so much superior to (insert currently hated OS name here.)
>
>Is this just a little bit presumptive?  How would consumer products ever get
>advertised?
>
>It seems to be a time-honored tradition of showing superiority by knocking
>your competition.

HP sells, and makes a lot of money from, NT and UNIX systems.  Criticizing
them will not have the intended effect on the intended audience, which is
HP executives.  Denys is right; the slogan should (as the song goes)
accentuate the positive.


Tom Brandt
Northtech Systems, Inc.
http://www.northtech.com

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