> The second approach is exactly the opposite. It would be a
> straightforward
> advertisement extolling the virtues of the HP3000 (in the
> form of English
> that a company president would understand and appreciate, not
> jargon-filled),
> mentioning that the ad was purchased by HP3000 users, not HP
> itself, in small
> print near the bottom of the ad.

I can't imagine why we'd want this approach. We aren't trying to sell
the 3K to the Fortune 1000; we're calling out HP to account for why
*they* aren't trying to sell the 3K to the Fortune 1000.

Steve