Michael writes after Gavin,

> Gavin wrote:
>
> > Maybe we should wait a little bit and see if this whole "e" thing
> > really catches on.  It wasn't that long ago that the whole world
> > was ga-ga over the letter "i" (as in "Internet").  There are a
> > lot of companies and products that quickly named themselves
> > iThis and iThat which now look kind of silly.  The whims of the
> > marketing world change with little notice these days.
>
> "ithis.com" is registered to "Brand Domains".
> "ithat.com" is registered to "Michael D. Johnson".

and of course, the biggest "i" out today - the iMac.  Which flavour do you
like? :)

Rgds,
Joe