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January 2000, Week 4

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Subject:
Re: privacy and DoubleClick
From:
Steve Dirickson <[log in to unmask]>
Reply To:
Steve Dirickson <[log in to unmask]>
Date:
Wed, 26 Jan 2000 18:26:49 -0800
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> -----Original Message-----
> From: COLE,GLENN (Non-HP-SantaClara,ex2)
> Subject: OT: privacy and DoubleClick
>
>
> c|net's NEWS.COM has an interesting article on DoubleClick
> correllating
> user's surfing habits, purchases, and demographics.  Fortunately, the
> article also has a link to where to "opt out" of the program.  (With a
> text editor, you can likely do this yourself as well, as it
> just replaces
> the id in your doubleclick cookie with OPT_OUT.)
>
> The article is at
>    http://news.cnet.com/news/0-1005-200-1531929.html
>
> and the opt-out URL is at
>    http://www.doubleclick.com/privacy_policy/privacy.htm
>
> Obviously, you'd have to "opt out" separately for each web browser
> you use on each computer.

Alternatively, make an entry in your HOSTS file that looks like this:

127.0.0.1       ad.doubleclick.net

Some others I've added are:

127.0.0.1       leader.linkexchange.com
127.0.0.1       ad.linkexchange.com
127.0.0.1       www.smartclicks.com
127.0.0.1       www.eads.com
127.0.0.1   ads.msn.com



Steve Dirickson   WestWin Consulting
[log in to unmask]   (360) 598-6111

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