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Date: | Fri, 18 Aug 2000 08:47:25 -0700 |
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Ken after John after Donna after Lars:
>
> > I love it. It is constructive, yet makes the point.
> >
> > The trick, and the key, will be getting the business press to
> > cover the story and thus force HP management to respond.
> >
> > John (I've already contributed) Burke
> >
> > > Now imagine those people decide to not spend $150,000
> > > for a printed page of paper, but make up their minds and
> > > make that a donation for some charity, maybe asking the
> > > HPe3000 division manager to represent them for handing
> > > over the donation...
> > >
> > > Would Wall Street Journal consider a story about that?
> > > Or would they just be angry about losing a $150K deal?
>
> First of all kudos to Lars for thinking of this.... and I'm not at
> all against the idea in principal.... but.... let me play hard-
> nosed grinch for a moment; and throw out another possible
> variant:
Forgive me too, for being curmudgeonly, but ...
We get better bang for the buck with all of it going to a
WSJ ad. The purpose (IMHO) is to raise the conciousness level
of the 3000, both in Carly's view and in John Q. CEO's view.
$150K to charity is really peanuts in the scheme of things.
Yes, it would deserve note somewhere, but as someone else
pointed out, it would probably only be a side note. Donating
the entire amount to bring equipment into schools, even
with matching funds would still not get the platform the
same exposure that a very simple and direct full page ad
in the WSJ would.
M. "speaking only for myself"
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