HP3000-L Archives

August 1999, Week 2

HP3000-L@RAVEN.UTC.EDU

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Subject:
From:
Dave Eaton <[log in to unmask]>
Reply To:
Dave Eaton <[log in to unmask]>
Date:
Thu, 12 Aug 1999 05:38:25 GMT
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In article <[log in to unmask]>,
        Stan Sieler <[log in to unmask]> writes:

> of the page (and for other Interex pages, too!)  Each graphic
> is also a link, *via ad.doubleclick.net* to an interex or HPWORLD
> ...
> This raises interesting questions:
> ...
>    2) is Interex aware that some users block ad.doubleclick.net?

Yes, I have written to them about it on more than one occasion.

And there is good reason to be concerned: each Image tag is composed by
the server (in this case Interex's) with a randomn number in it. This is to
"defeat" your local browser's (or proxie's) cache so that the ad supplier
(in this case "doublclick") gets a "hit" and re-delivers each image every time
the page is accessed -- for "counting reasons". What it means is your bandwidth
and time is taken up over and over again, rather than making efficient use of
the already delivered image and just displaying it from local cache.

Another problem with the links associated with these images is that they defeat
the purpose of using an Interex mirror site such as www.interworks.org:
selecting the link always takes you to the doubleclick server which then routes
you to the "www.interex.org" server rather than letting you continue to use
the mirror on which you started and getting the performance you expect from it.

You might consider using a text browser such as lynx or w3m ... no ad graphics
to bother you and is is quite fast. Of course then sites which use "JavaScript"
and/or lack "ALT"s on graphics will start to be a problem. :-(

Regards,
Dave Eaton

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