Tim,

Nice effort!

Unfortunately, it looks like the customers are doing HP's job of
advertising the product and I don't think that's the idea you want to
convey.  Just MHO, of course.

Tim Ericson wrote:
>
> Okay, another POV, maybe a little on the "devil's advocate" side...
>
> RE: Ken's BETA version of the ad:
>
> > http://www.editcorp.com/wsj/kens-ad-1.html
>
> I like the text, but I think we're getting a little away from the
> 'keep it simple' idea.  Someone(s?) had suggested that the ad be
> kept *very* short, and the URL given therein would contain all
> the 'meat' we wish to present.
>
> To that end, take a look at this month's (August 2000) "HP World"
> news magazine, on page 11.  VERY simple ad:  medium-sized logo
> near the top of the page; "Godlike performance" quote from
> InfoWorld about 1/3 down *in a big font*; an invite to see them
> at HP World 2000, with the booth # at the bottom 1/3 (a good
> place for a URL, as well); and the company name/URL at the bottom
> of the page.  VERY effective!
>
> My take?  "Hey Carly!" at the top; "HPe3000!" in a BIG font 1/4
> down, with "(we'd like to let the world know about HP's best,
> least-known OS!)" immediately below in a much smaller font (or
> something similar) ; "XXX Fortune 500 companies know the secret,
> do you?" 1/2 way down; 'http://www.e3000.org" at the bottom 1/4;
> "Paid for by XXXX HPe3000 customers worldwide." at the very
> bottom.
>
> FWIW!
>
> P.S. "The check's in the mail..."
>
>  +-------------------------------------------------------------------+
>   My mind is my own, as are my ideas and opinions.
>   My heart, body, and soul, however, all belong to others.       Tim.
>  +-------------------------------------------------------------------+
>   Tim Ericson            tericson      DenKor Dental Management Corp.
>   Sr. Systems Analyst     at denkor    503-526-4440 (my direct number)
>     (& Systems Manager)     dot com         http://www.denkor.com
>   Programming HPe3000s since 1983!     Quality dental care since 1970!
>  +-------------------------------------------------------------------+
>   UDCs and Command Files:  http://www.denkor.com/hp3000/command_files
>  +-------------------------------------------------------------------+

--
Julie Bixby
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