First Section (Detroit Area Edition):

        Fidelity:  (color) Blown-up version of regular ad
        Ariba: (color) Clever ad showing James Carville helping a young girl with
her
             student-body election (Vote Becky).  That's the eye-catcher,
then
             it lists high-recognition customers and points to their web
site.
      Deutsche Asset Management: (Color) Blown-up version of regular ad
      Verizon: (B&W) Picture with little text; Merger info
      Partnership for a Drug-free America: (B&W) Nice ad.  Full size
watermark of
             actual medal.  Large heading: "On August 18, President Clinton
gave the...
             to John Burke".  This is followed by a long list of "Thanks for
..."  A small
             note at the bottom indicates the ad was paid by
Johnson&Johnson - where
             Mr. Burke used to be the big Kahuna.
      Firestone: (B&W) Open-letter.  Cheesy picture of CEO and information
about
             tire recall. As I have no interest in it, I didn't read it.
Poor
             typography.

Marketplace Section:
      EMC2: (B&W) Text on large picture.  Ad.
      Avenue-a: (B&W) Text on large picture.  Ad.
      Sprint PCS: (Color) Ad.
      WSJ:  (B&W) Ad that looks like every other conference ad.

Remark's:  The Ariba and Partnership for a Drug-Free America ads caught my
eye and kept my attention to the last word.  The Firestone Open Letter was
probably designed by the CEO - so it looked uninteresting and quickly tossed
together.  Every full page ad had some graphic material - a logo or picture.